Star Wars: How a B-Movie Became the World’s Most Profitable Treaty
A long time ago—1977, to be exact—in a studio lot far, far away (Burbank), a cash-strapped George Lucas stitched together leftover WWII dog-fight footage, samurai tropes, and Joseph Campbell’s refrigerator-magnet philosophy. The result was Star Wars, a scrappy B-movie that accidentally became the planet’s most efficient soft-power delivery system since the British Empire served gin….
