Tudum: How Netflix Turned a Sound Effect into Global Soft-Power Theater
Tudum: The Global Echo Chamber We Never Asked For If you’ve ever wondered what the sound of late-stage capitalism clearing its throat would be, Netflix has helpfully provided the answer: “Tudum.” A two-syllable onomatopoeic belch that now doubles as a fan-festival, streaming strategy, and, increasingly, a soft-power flex. Last week the traveling circus—equal parts trade-show,…
