Yu Menglong: How a Chinese Pop Export Became the World’s Most Bankable Mirage
Yu Menglong and the Global Art of Vanishing While Standing Still If you’ve never heard of Yu Menglong, congratulations—you may be the last person on Earth whose social-media feed hasn’t been ambushed by his face. Across four continents, the Chinese actor-singer-model-“walking skincare commercial” has become the poster child for a peculiar 21st-century phenomenon: the export…