Arc’teryx Burns $3.7 Million in Sky-Porn: How a Jacket Brand Became a Geopolitical Firestarter
Arc’teryx Fireworks Display: When Outerwear Brands Decide to Burn Money for Sport By Lucía “No, That’s Not a Typo” Valdez, International Correspondent-at-Large Vancouver—The same city that once apologized for being too polite—twice—has now apologized for being too loud. Last night, the outdoor-apparel monolith Arc’teryx staged what it billed as “a vertical light symphony celebrating human…