Theo Baker: How Athlete-Driven Media Is Reshaping Sports Journalism
For decades, sports media operated within predictable boundaries. Traditional outlets dominated coverage, and athlete-driven narratives followed well-worn paths. Then Theo Baker arrived—not with a seismic shift, but with a quiet persistence that quietly redefined how stories are told. His work sits at the intersection of authenticity, innovation, and the athlete’s voice, creating a model that…
