How PSG and Lens Protocol Are Redefining Fan Engagement with Web3
When Paris Saint-Germain (PSG) announced its partnership with Lens Protocol in early 2024, it wasn’t just another sponsorship deal. It marked a significant shift in how sports franchises interact with their global fanbase. By leveraging blockchain-based social media, PSG is pioneering a model where fan content, rewards, and community governance take center stage. The collaboration…