Manchester United: The Global Brand That Outlasts Empires, Logic, and Occasionally Football
Manchester United: The Empire That Won’t Stop Rebranding Itself By our man in the global bazaar, nursing a lukewarm lager and a colder sense of inevitability Every empire eventually becomes a parody of its own founding myths. Rome minted coins with dead emperors; Manchester United prints third kits in a shade of bruised mango and…