EA Play: How a Gaming Subscription Conquered the World One Recurring Payment at a Time
EA Play: The Subscription Service Quietly Colonizing the Planet, One Micro-Transaction at a Time By our man in the cloud, still buffering in Ulaanbaatar If you woke up this morning in Lagos, Lima, or Lahore and noticed that FIFA 23 now costs less than a cup of coffee—provided you rent it by the month—you’ve already…