From Amazon King to Luxury Hood Ornament: The Jaguar’s Global Identity Crisis
The Jaguar is Dead, Long Live the Jaguar By Correspondent-at-Large, Nairobi-Paris-São Paulo Triangle Somewhere between a Goldman Sachs boardroom and the smouldering edge of the Amazon, the word “jaguar” is being redefined in real time. To Wall Street, it is a brand of luxury electric SUV whose carbon footprint is marketed as “net-zero” (because the…