Skims: How Kim Kardashian’s Shapewear Became the World’s Most Powerful Undergarment
Skims: How Shapewear Became the New Soft Power The planet has plenty of pressing garments—diplomatic cables, ballistic vests, papal vestments—but none travel as far, as fast, or as lucratively as the $4 billion waist-whittling spandex empire known simply as Skims. What began in 2019 as Kim Kardashian West’s side hustle has quietly metastasized into a…