Planet Leto: How One Man’s Eyeliner Became a Global Soft-Power Strategy
If you wanted to invent a one-man case study in global soft-power projection, you could do worse than Jared Leto: a Louisiana-born Oscar winner who moonlights as the frontman of an arena band, dresses like a Tokyo street preacher, and is currently on a world tour that’s less about music than about proving the elasticity…
