BBC Rugby: The Last Genteel Crusade—How a British Broadcast Becomes Global Ritual
The BBC’s rugby coverage usually opens with a brassy fanfare and a slow-motion montage of glistening foreheads, but zoom out a few thousand miles and the same footage looks less like sport and more like a ritual re-enactment of Empire—performed, naturally, in four languages and beamed to 180 territories where nobody has ever knowingly scrummed….
