Gallup: The High-Desert Oracle Selling the World’s Mood in 20 Questions or Less
Gallup, New Mexico isn’t where you expect to find the pulse of the planet, yet the very name has become shorthand for “what humanity is thinking, give or take three percent.” From its windswept high-desert perch, the Gallup Organization dispatches pollsters like caffeinated missionaries to 160-odd countries, armed with questionnaires and the touching belief that…