Eric Church’s Global Hoedown: How a Country Tour Became the World’s Most Expensive Distraction
Eric Church’s 2024 tour—blandly christened the “Outsiders Revival” despite being bankrolled by Live Nation, Pepsi, and a constellation of hedge funds—kicked off in Nashville last month and will soon drag its coliseum-sized honky-tonk across three continents. To the casual observer it’s just another American country singer hauling 300 tons of steel truss, LED panels, and…