From Cornfields to Qatar: How ‘Huskers’ Became the World’s Most Unlikely Soft-Power Brand
Huskers: How a Corn-Fed College Nickname Took Over the Planet By the time the sun sets over the Shanghai skyline, a 19-year-old in a knock-off scarlet hoodie is live-tweeting Nebraska’s spring practice in Mandarin. Meanwhile, in Lagos, a betting syndicate is crunching play-action tendencies from grainy YouTube clips of the 1995 “Scoring Explosion” squad. Somewhere…