Superman Goes Global: How HBO Max Turned a Cape into a Worldwide Cash-Flow Crisis with a Heroic Smile
CAPE, CAMERA, ACTION: HOW HBO MAX’S SUPERMAN STREAMING DEAL TURNED THE PLANET INTO ONE BIG GOTHAM By the time the sun rose over Reykjavík last Tuesday, half of Iceland had already binged the first three episodes of HBO Max’s new Superman series. By sunset in Seoul, South Korean subway ads for the show were promising…