Zeteo: How the World Learned to Sell the Search for Meaning by Subscription
ZETEO: THE GLOBAL SEARCH FOR MEANING, OR HOW TO SELL THE VOID AT $9.99 A MONTH By Davide Locatelli, International Desk, from an airport lounge that still smells of 2019 The word “zeteo” drifted out of classical Greek like a half-remembered dream and has since been repurposed, trademarked, and monetized on every continent except Antarctica—where,…