Theo Baker: How Athlete-Driven Media Is Reshaping Sports Journalism
“`html Theo Baker: The Unexpected Force Reshaping Modern Sports Media Theo Baker: The Unexpected Force Reshaping Modern Sports Media For decades, sports media operated within predictable boundaries. Traditional outlets dominated coverage, and athlete-driven narratives followed well-worn paths. Then Theo Baker arrived—not with a seismic shift, but with a quiet persistence that quietly redefined how stories…