10:40 BST: The Tiny Start Time That Briefly Unites the World (Before We All Go Back to Doom-Scrolling)
The Great North Run Starts at 10:40 BST—And the World Holds Its Breath (or at Least Pretends to While Refreshing Twitter) NEWCASTLE-UPON-TYNE — At precisely 10:40 British Summer Time this Sunday, 60,000 registered humans—plus several hundred opportunistic charity-costumed bananas—will shuffle across the Tyne Bridge in a ritual that looks suspiciously like a mass escape from…