Julia Roberts, Global Currency: How One Smile Became a Soft-Power Reserve Asset
MADRID—At 08:37 local time, while Spain’s commuter trains were packed with people pretending to scroll their phones instead of making eye contact, a photograph of Julia Roberts sipping iced coffee appeared on the front page of El País. The headline, translated loosely, read “America’s Smile Lands in Ibiza.” Somewhere in Lagos a WhatsApp group lit…