Nike

Nike’s New Slogan: A Single Syllable for Seven Billion Egos By the time the memo leaked from Nike’s glass-and-privacy-glass campus in Beaverton, half of Jakarta had already screen-grabbed it. “Win.” That’s it—four letters, no exclamation mark, no swoosh-shaped heart emoji. Just the imperative form of the verb that keeps stock markets, border skirmishes, and your…