From Touchdown Jesus to Global Brand: How a 35-Year-Old in South Bend Became the World’s Most Overanalyzed Football Pope
The Vatican has popes, Brussels has bureaucrats, and South Bend, Indiana—population 103,000, soy-to-human ratio still disputed—has a football coach. When Notre Dame promoted defensive coordinator Marcus Freeman to the throne formerly warmed by Brian Kelly’s hyperactive headset, the global reaction was swift, breathless, and completely disproportionate to any measurable impact on, say, grain futures in…