Sinclair Goes Global: How One Corporate Name Became the World’s Favorite Anxiety Mirror
The Curious Case of Sinclair: How a Three-Syllable Name Became a Global Rorschach Test By L. Marlowe, International Correspondent, Somewhere Over the Mid-Atlantic PARIS—To the average European sipping an €8 espresso, “Sinclair” sounds like the brand of an in-flight magazine you pretend to read while calculating carbon offsets. To a North American, it evokes either…