Marseille vs PSG: How a French Football Derby Became the World’s Most Expensive Therapy Session
MARSEILLE – PSG: THE MEDITERRANEAN DERBY AS GLOBAL TRAGICOMEDY By our Special Correspondent in the Seventh Circle of Marketing The fixture that France still quaintly calls “Le Classique” kicked off last night under a purple Provençal sky, and—because the twenty-first century will monetise oxygen if given half a chance—was beamed to 195 territories, three international…