Riyadh Derby, Global Product: When a Saudi League Match Became the World’s Most Expensive Ad Break
Riyadh’s Night of Living Brands Al-Nassr vs Al-Riyadh, 26 October 2024, Mrsool Park—kick-off just after the last private jet drops off another influencer who couldn’t point to Saudi Arabia on a map but can pronounce “Ronaldo” in seven accents. The fixture itself is, on paper, a mismatch: Al-Nassr, the galaxy-branded superclub with CR7 as its…