The Ruben Amorim Effect: How a Portuguese Football Manager Became the Internet’s Unexpected Heartthrob
# The Ruben Amorim Effect: How a Portuguese Football Manager Became the Internet’s Unexpected Heartthrob In the vast, unpredictable landscape of the internet, trends come and go like London buses. But every now and then, a name emerges from the digital ether, captivating global audiences and leaving us all scratching our heads, wondering, “How did…