From Syracuse to Seoul: How One Man’s Salt Potato Rebrand Became a Global Meme, Currency, and Soft-Power Vegetable
It is a truth universally acknowledged—at least by the Wi-Fi-enabled half of the planet—that when a minor-league baseball executive named Ryan McMahon decides to rebrand the Syracuse Mets as the “Salt Potatoes,” the tremor is felt from Reykjavík to Rangoon. Not because anyone in Reykjavík has the foggiest idea what a salt potato is (they…