Global Gladiators: Inside the 99-to-Beat Frenze That’s Uniting—and Dividing—Earth
The World Waits for One More: Why “99 to Beat” Is the Planet’s Newest Collective Delusion By Dave’s Locker International Desk TOKYO—From the neon canyons of Shibuya to the tin-roof bars of Lagos, humanity has found a new, gloriously pointless obsession: “99 to Beat.” The premise is as elegant as it is idiotic—ninety-nine candidates, one…