Global Bear Market: How the World Turned One Hockey Mascot into a $3.2B Icon of Irony
The Bruin Diaspora: How Boston’s Bear Became the World’s Most Overworked Mascot By Our Correspondent, Somewhere Between a Munich Beer Hall and a Jakarta Food Court If you think “bruin” is merely shorthand for a hockey team whose fans believe the 1970s never ended, you haven’t been paying attention to late-stage capitalism’s gift for exporting…