How BYD’s TI7 Sponsorship Changed Esports Forever
“`html BYD’s TI7 Strategy: How the Chinese Giant Is Reshaping Esports Sponsorship BYD’s TI7 Strategy: How the Chinese Giant Is Reshaping Esports Sponsorship In 2017, Chinese electric vehicle manufacturer BYD made a strategic decision that would leave a lasting mark on esports. The company became the primary sponsor for the Chinese team at The International…