The Toby Collyer Effect: How a Name Became a Global Meme Overnight
# The Toby Collyer Effect: How a Name Became a Global Meme Overnight In the vast, unpredictable landscape of the internet, trends come and go faster than a TikTok dance challenge. But every now and then, something—or someone—captures the collective imagination of the global digital populace. Enter Toby Collyer, the name that has been trending…