Jim Kelly’s Final Audible: How a Buffalo Bills Icon Became the World’s Metaphor for Noble Failure
Jim Kelly, the Buffalo Bills legend who once quarterbacked four consecutive Super Bowl defeats—surely the most heroic act of sustained disappointment in modern sport—died this week at 63. The world, hunched over its collective smartphone, paused for roughly the time it takes to scroll past a funeral tweet, then resumed doom-scrolling. Yet for those old…