March Madness: The Cultural and Financial Impact of the NCAA Tournament
“`html March Madness: How the NCAA Tournament Became a Cultural Institution March Madness: How the NCAA Tournament Became a Cultural Institution Every spring, a 68-team basketball tournament transforms the United States into a frenzy of brackets, upsets, and Cinderella stories. March Madness is no longer just a sporting event—it’s a cultural phenomenon that transcends athletics,…