retail psychology

Aldi Shopper Avoids Dishwasher Tablets There but Buys Them at Sainsbury’s Instead: The Geopolitics of Suds and Self-Deception By the time you read this, somewhere in the post-industrial sprawl of northern England, a man named Gary—forty-something, fleece-clad, haunted by the memory of interest rates he once understood—has once again completed the weekly sacrament: Aldi for…