How Best Buy Outlasted the Retail Apocalypse and Reinvented Itself
Best Buy’s journey from a modest audio equipment retailer to a retail powerhouse reshaping consumer electronics in America is a study in adaptability. Founded in 1966 as Sound of Music in Minnesota, the company rebranded in 1983 and expanded rapidly through the 1990s and 2000s. By leveraging a unique combination of in-store expertise and e-commerce…